Just a quick PSA for anyone building the DocsHackathon repositories
locally. I ran into the following error on pages containing non-ASCII
UTF-8 characters.
```
|UnicodeEncodeError: 'ascii' codec can't encode character u'\u201c' in
position 86: ordinal not in range(128)|
```
If you run into this issue, try switching to Python 3 and reinstalling
Lektor with the installation script.